Commissioned by PUMA and New Wave Magazine

Designed to encourage activeness regardless of an individual's background, the "Trailblazers" Campaign for PUMA X SKEPTA Skope Lows follows two individuals from their respective backgrounds on a hike where paths cross.

The campaign targets various demographics: streetwear enthusiasts through style and imaging and Outdoor x Urban hybrids displaying the shoe in varying environments, Skepta's audience by shooting in North London to incorporate Skepta's Tottenham background.